How simple would it be? Perhaps people nowadays might still use direct mail which is in printed form to promote their business. But majority of people now would recommend to use Internet, which has the feature of email program to give them the easiest way to promote their products or service.
What's more, it is easier to achieve a broad audiences. Compare to old media and the new media now, doubtlessly new media do give us much more convenient. Meanwhile, some people are still using old media. For example, radio. They are still prefer listening to radio while doing work, driving and et cetera instead of using high tech gadget to listen online.
As how the research Jenkins has mentioned that "consumers are learning how to use these different media technologies to bring the flow of media more fully under their control and to interact with other users." Yes, this is true. It is like how the people are doing now. For example, Internet has replaced TV. Why? Simply is because Internet has various features. We can watch movies, videos, listen to music and et cetera which we want via the usage of Internet. Thus, you does no need to fight with your family to change channel because the computer power with Internet could let you multitask all these in the same time. Listening to music while surfing net? Watching dramas or movies on the same time chatting with your friend? It is convenient, isn't it?
Besides, there are many things have changed into digital form. For example, the newspapers which we are tend to read in the early morning. Technology has improved so much that we just need to click in into their online news portal, any breaking news you can know instantly. In other words, as long as you have high gadgets like Iphone, Ipad and laptop, any contents that we want to know, we can get to know the news immediately. While we are reading it online, on the same time we can Facebook, listening to music. It is like you can multitask in anyways, anytime.
What's more, with the wise creation of Apple company. Ipad or Iphone has become the trend nowadays. They are smartphone and their functions or features would not lose to laptops. They are smaller, lighter and easier to bring to anywhere you want to go. Children used to be watching cartoon on TV, but now they used Ipad to watch or even playing games. Indeed, technology is improving day by day. In future, we wouldn't know how media integrated into a more high-tech environment once again. Therefore, people have to keep follow up the trend.
By just changing the covers, it is like becoming the children's new toys.
Ipad: Laptop shoooooo!
Hello Sook Mun! Seriously, the kids nowadays take iPad/iPhone as toys. It's really amazing how the technologies shaped how the people is right now.
ReplyDeleteBut in fact, TV now is getting more and more advanced already as well. I remember watching this infomercial about 3D TV where you can even watch 3D movies at home. Best thing of all you can even sign in MSN or Skype using the TV. Isn't it amazing? The convergence of media really did help us in a lot of things!
But, from what I think, the more we expose to all these electronic devices, the more dependent we'll be with these gadgets. Wonder what happen if we lose it. =)
It is so true that because of the new technology, the traditional or old media had change to meet up with the new technology. As you mention, radio to online radio, newspaper to online newspaper, tv to online drama and movie. The traditional or old media constantly change to keep a hold of the audience while they are switching to the internet. Besides that, they can reach a broad audience on the internet and reach more people while using internet. The traditional media never die but constantly changing and updating. =)
ReplyDelete'Compare to old media and the new media now, doubtlessly new media do give us much more convenient. Meanwhile, some people are still using old media.'
ReplyDeleteI am so agree with this statement. No matter how new media grows, they still can't replace the old media. Old media has their consumers. However, new consumers are using old media as well. For myself, I used iPhone but I always prefer to read traditional newspaper than online newspaper. Because I think it is easier to read and it provides detail information.
Old media never dies! :)
Media convergence is really creating a big effect to the kids. Recently, there is a situation where kids aged 3-4 starts to play iPad as their toy where our great old days only manage to play barbie dolls. I just can said that because of the advance of technology nowadays, we have to constantly create technology hardware to support the advancement of today.
ReplyDeleteHi Sook Mun,
ReplyDeleteWith the help of the internet and development of technology, I must say that it is so much more easier to assess information as compared to my parents generation.
However, the downfall of this is, we are becoming lazy to reading books because we can get everything online in a summarised version.
Here. It shows the slight change of culture in our generation as compared to my parents in a small portion.
However, no doubt. the creation of internet and technology has changed out culture is so many ways. But it is up to us to take it as an advantage or vice versa.
Sharmila