How simple would it be? Perhaps people nowadays might still use direct mail which is in printed form to promote their business. But majority of people now would recommend to use Internet, which has the feature of email program to give them the easiest way to promote their products or service.
What's more, it is easier to achieve a broad audiences. Compare to old media and the new media now, doubtlessly new media do give us much more convenient. Meanwhile, some people are still using old media. For example, radio. They are still prefer listening to radio while doing work, driving and et cetera instead of using high tech gadget to listen online.
As how the research Jenkins has mentioned that "consumers are learning how to use these different media technologies to bring the flow of media more fully under their control and to interact with other users." Yes, this is true. It is like how the people are doing now. For example, Internet has replaced TV. Why? Simply is because Internet has various features. We can watch movies, videos, listen to music and et cetera which we want via the usage of Internet. Thus, you does no need to fight with your family to change channel because the computer power with Internet could let you multitask all these in the same time. Listening to music while surfing net? Watching dramas or movies on the same time chatting with your friend? It is convenient, isn't it?
Besides, there are many things have changed into digital form. For example, the newspapers which we are tend to read in the early morning. Technology has improved so much that we just need to click in into their online news portal, any breaking news you can know instantly. In other words, as long as you have high gadgets like Iphone, Ipad and laptop, any contents that we want to know, we can get to know the news immediately. While we are reading it online, on the same time we can Facebook, listening to music. It is like you can multitask in anyways, anytime.
What's more, with the wise creation of Apple company. Ipad or Iphone has become the trend nowadays. They are smartphone and their functions or features would not lose to laptops. They are smaller, lighter and easier to bring to anywhere you want to go. Children used to be watching cartoon on TV, but now they used Ipad to watch or even playing games. Indeed, technology is improving day by day. In future, we wouldn't know how media integrated into a more high-tech environment once again. Therefore, people have to keep follow up the trend.
By just changing the covers, it is like becoming the children's new toys.
Ipad: Laptop shoooooo!
